It's Time for the Climb

This is the single most impactful event you and your team will attend this year.

In this exclusive, single day, virtual experience, we will roll up our sleeves and take on the mountain together. Are YOU ready to scale?

Nov 17, 2022 | 8:30AM - 2:30PM CT

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The Ascent

This is not your typical virtual event where you sit back, listen and watch...we will be doing the work to move the needle of your organization in real time. Guided by scalers who have ‘been there, done that,’ join us as we lean into the headwinds.

Owners & C-Suite

The Ascent provides the perfect opportunity to get the work done so you can move the needle of your organization. There are specific content tracks designed for you.

Leadership Teams

The Ascent will expose this team to new concepts and ideas along with providing the opportunity to solve challenges in real time. There is no better time to enable focus and execution.

Directors & Managers

The Ascent has curated tracks for this audience to dive into and work on specific and tangible roadblocks and opportunities you may be facing in your business.

The Content

2022 Fall content schedule below. All sessions are live and will be recorded for internal use only.

Morning Track

8:30AM - 12:15PM CST

8:30AM Virtual Doors Open
8:45AM Start: Opening Session - Verne Harnish
Join as Verne Harnish shares what he is seeing in the business environment today. Verne is the founder and CEO of Scaling Up and author of bestseller ‘Mastering the Rockefeller Habits’.
9:45AM - 11:15AM Breakout Sessions
Choose one of the three tracks below
Breakout Room 1 (Petra Members): FACe and PACe: An Introduction to the Functional Accountability Chart and Processes Accountability Chart with Erik Frank FACe, or Functional Accountability Charts focus on making sure you have the right people, doing the right things inside your organization. In this breakout session you will identify the accountable person by function supported by leading indicators and lagging outcomes. Additionally, you will walk away with an introduction to the Process Accountability Chart (PACe), and how it can be used to improve your processes over time. Having a FACe chart will alow you to:
- Identify gaps with current functional needs necessary to perform the business
- Identify gaps with current leaders and how they need to grow to fulfill the needs of their roles
- Identify future leadership needs with planned gorwth and scale
- Clarity in leadership of current functions where role confusion or shared leadership may exist
Breakout Room 2 (Non Members/Guest): Basecamp Basics: An Introduction to the Petra Process with Chip Gallent This is your introduction to the elements of the one page strategic plan including the Rockefeller Habits that when implemented will take your business, team, and yourself to the next level and beyond.

Breakout Room 3 (Open to All): Boundless Self with Andy Bailey Building Your Foundation First - You cannot scale your business unless you scale yourself. In business, leaders are expected to design quarterly, annual, and long-term plans that are driven by key performance indicators. Further, most leaders in an organization gather for at least a day to ruminate on the organization's purpose, mission, and core values alongside all these plans. We know this planning is critical in business. Why don't we do it in our lives? In his most intimate session, Andy will delve into four priority management techniques and you will leave this 90 minute session with a personalized, actionable plan.
11:30AM-12:15PM Mike Maddock – Plan D – Empowering Disruptors
Mike Maddock is a 3 time-best-selling author and expert on growth, leadership and innovation. Mike’s session will be based on his book “Plan D: Lessons from the World’s Most Successful Disruptors.” In this session Mike will help you figure out if your executive team is out of balance. How to know when your executive team is out of balance and what to do about it. You will walk away with action items to get your executive team back on track.

Lunch

12:15PM - 12:45PM CST

12:15PM - 12:45PM
Grab your lunch and return quickly!

Afternoon Track

12:45PM - 2:30PM CST

12:45PM - 1:30PM Barrett Ersek – Breaking Your Company's Bottlenecks – X Factor
Are you or your business feeling the effects of a disruptive economy? Barrett Ersek the founder of Holganix, will teach you how to use innovation within your company to take advantage of inflation and unlock deflationary pressures. In this session, Barrett will arm you with the potential to revolutionize your industry and reach a 7-10x advantage over your competitors.
1:45PM - 2:30PM Bea Wray – Gratitude: The ROI of Thank You
Bea Wray will help you imagine a team filled with positivity and creativity! Productivity and profits abound! How? Gratitude, that's how. Gratitude can be learned and cultivated! In this session you will learn practical tips, memorable stories, and encouragement to ignite your entire team. Now is the best time to build a better culture.
2:30PM - Closing Remarks

Featured Speakers

Verne Harnish

Mike Maddock

Barrett Ersek

Bea Wray

Breakout Session Speakers

Erik Frank

Chip Gallent

Andy Bailey

A Powerful Mission We Support

The mission of The Ascent Event goes beyond the knowledge transfer. We are here to continuously support Tiny Superheroes in driving their mission forward - to empower extraordinary kids as they overcome illness or disability. At checkout you will be prompted to donate a cape for each attendee as part of the cost of attending. Petra's driving action is to positively impact 10 MILLION human beings, and we can think of no better cause than Tiny Superheroes.

Guest All Access

We are offering this virtual event at a discount for you as we know the importance of getting on the offense during these times. We have a limited amount of spots so register today!

$99

Registration Includes:

All event access
Event exclusive workbook to be used throughout the day

Guest Registration

Hear From Attendees

Lise Gjertsen

Axletree

The Ascent day was superb and I took a lot from it. The pace, the variety of topics and style of presenters, made it a super terrific and educational day. I have been talking to the team about how we should work on theme, culture, meeting efficiency, innovation program and strategy (my pet peeve) leveraging what we learned and I am working with Andee on this. I suggested that we create the theme of "planting a tree" as the theme for "planting" ideas for innovation and make it a program with awards, but with planting trees as the theme.

Katherine Roessler

US Law Shield

My team and I attended The Ascent and we walked away with so many empowering tools, strategies, and tactics taught and presented by guest speakers and Petra Coaches. It was an amazing experience. I don’t think the Ascent is just for leaders, I don’t think that your title or your role within your company matter here. This is for anybody looking to manage up, learn to lead, or make a difference in your company. If you love a challenge, a lifelong learner, or want to gain key strategies to propel you, your team, and your company toward a productive future you need to join the Ascent.