Verne Harnish is the founder and CEO of Scaling Up and author of bestseller ‘Mastering the Rockefeller Habits.’ Join as Verne shares the latest updates on what he is seeing and experiencing in the business environment today. The business environment is constantly changing, bring your business questions for Verne to answer live.

Choose one of the three tracks below

Breakout Room 1 (Petra Members): Rockefeller Habit #8: Elevator Pitch and Core Customer
Rockefeller Habit #8 states, “Employees can articulate the following: Big Hairy Audacious Goal (BHAG), Core Customer(s), 3 Brand Promises, and Elevator Pitch of the company’s strategy accurately.”

Can every member of your business recite the same elevator pitch when asked the question, “What does your company do?” Or can every team member explain who our core customer is, and the specific individual, business, or industry we want to sell to? If you can’t answer a resounding ‘yes’, then we can’t wait to see you at this session!

Breakout Room 2 (Non Members/Guest): Basecamp Basics: An Introduction to the Petra Process
Do you want to learn about the key elements to developing a one-page strategic plan for your business? Join this session where certified Petra Coaches will guide you on how to get started. You will leave with a head start on a one page strategic plan for your business and a desire to take the next step in implementing the Rockefeller Habits. We can’t wait to help you take your business, team, and yourself to the next level and beyond.

Breakout Room 3 (Open to All): Boundless Self
Building Your Foundation First - You cannot scale your business unless you scale yourself. In business, leaders are expected to design quarterly, annual, and long-term plans that are driven by key performance indicators. Further, most leaders in an organization gather for at least a day to ruminate on the organization's purpose, mission, and core values alongside all these plans. We know this planning is critical in business. Why don't we do it in our lives? In his most intimate session, Andy will delve into four priority management techniques, and you will leave this 90 minute session with a personalized, actionable plan.

How many times have you said the phrase ‘I am drowning in work?’ Nick Sonnenberg will teach you the CPR® framework on when and how to use tools in the modern workplace to be more productive. The CPR® framework will teach you how to get the most out of the tools, gain time back, and spend time on what matters the most. Nick is an entrepreneur, WSJ Bestselling Author, Inc. columnist, and guest lecturer at Columbia University. He is also the founder and CEO of Leverage, a leading operational efficiency consultancy that helps companies implement the CPR® Business Efficiency Membership outlined in Come Up for Air.

Grab your lunch and return quickly!

Ron Lovett is a Canadian entrepreneur who successfully scaled his Halifax-based guard security company to over 3,500 staff across Canada. Ron’s leadership hallmarks of relentless learning, disrupting stale industries, fast action, and transforming staff into passionate stakeholders. In this session you will learn tactics to build and sustain a high performing resilient team, relationship building, and a simple process for building autonomy.

Mo Fathelbab latest book ‘The Friendship Advantage 7 Keys to Building Relationships that Transform Culture & Drive Productivity' provides practical ways friendship can strengthen bonds that form relationships, culture and productivity. In this session you will learn how developing real friendships at work impacts your company, the 7 keys to building relationships professionally and personally, you will take the friendship test to evaluate the important relationships in your life and how you impact the important relationships in your life.